Guides and articles
Clarity, presented. Pitch decks, sales proposals and QBRs built around your buyer.
How to structure a sales deck that closes
A ten-part structure for a sales deck that moves a deal forward: the buyer's problem, the cost of waiting, proof, objections, pricing and next step.
27 Oct 2026Article · 4 min readDiscovery call deck: what to show on a first call
What a discovery call deck is for, the five or six slides worth showing on a first call, and how to keep the buyer talking more than you do.
27 Oct 2026Article · 4 min readHow long should a sales deck be?
How to size a sales deck for first calls, demos, final presentations, leave-behinds and QBRs, and what to cut when a deck runs too long.
27 Oct 2026Article · 4 min readHow to handle objections on a slide
When to put a sales objection on a slide, three formats that work, where they belong in the deck and how to use backup slides for the rest.
27 Oct 2026Article · 4 min readQBR decks: the slides your customers expect
The slides a quarterly business review deck needs, in order, from goals and results to issues, the plan for next quarter and the decisions you need.
27 Oct 2026Article · 4 min readRenewal deck structure for customer success teams
A slide-by-slide structure for a customer renewal deck: the value delivered, open issues, the plan for next year, the commercial terms and the decision.
27 Oct 2026Article · 4 min readThe sales deck leave-behind and follow-up email
How to turn a presented sales deck into a leave-behind that explains itself, and how to write the follow-up email that goes with it after the meeting.
27 Oct 2026Article · 4 min readSales proposal vs sales deck: what goes where
How a sales deck and a sales proposal differ in purpose, audience and detail, what belongs in each, and how to hand over from one to the other cleanly.
27 Oct 2026